Building permits provide deterministic data on home improvement activity. Create unique audiences for home remodelers, home improvement contractors, and more.
Reach in-market homeowners
It's hard to reach people who are in the market right now for home improvement-related services. With building permit data, we can time this perfectly. We built a tool to help you reach them.
We can use building permit data to see the age of each solar installation and target homeowners who are in the market for maintenance. This maintenance can be related to the battery, inverter, or other components.
When homeowners do major remodels and additions, they often choose to get a home warranty for their major appliances. We can build specific segments for HVAC, water, and kitchen appliances.
We can use building permit data to identify homeowners who are most likely to adopt new electric appliances like solar panels, battery storage, electric vehicles, heat pump water heaters and HVAC systems, and induction ranges.
When homeowners add new rooms, redo kitchens and bathrooms, or push out walls, they will replace all the windows, not just the ones impacted by the construction. We can target these homeowners with ads for new couches, windows, and window treatments.
Construction is expensive, and homeowners don't always have the financing lined up when they start a project. We can target homeowners who are in the market for a mortgage refinance, home equity line of credit, or other financing options.
We can look at the age of each kitchen remodel and target homeowners who have not had a kitchen remodel in the last 10 years. These households are most likely to be in the market for new kitchen appliances.
