Building permits provide deterministic data on home improvement activity. Create unique audiences for home remodelers, home improvement contractors, and more.
Reach in-market homeowners
It's hard to reach people who are in the market right now for home improvement-related services. With building permit data, we can time this perfectly. We built a tool to help you reach them.
We can use building permit data to see the age of each solar installation and target homeowners who are in the market for maintenance. This maintenance can be related to the battery, inverter, or other components.
When homeowners do major remodels and additions, they often choose to get a home warranty for their major appliances. We can build specific segments for HVAC, water, and kitchen appliances.
We can use building permit data to identify homeowners who are most likely to adopt new electric appliances like solar panels, battery storage, electric vehicles, heat pump water heaters and HVAC systems, and induction ranges.
When homeowners add new rooms, redo kitchens and bathrooms, or push out walls, they will replace all the windows, not just the ones impacted by the construction. We can target these homeowners with ads for new couches, windows, and window treatments.
Construction is expensive, and homeowners don't always have the financing lined up when they start a project. We can target homeowners who are in the market for a mortgage refinance, home equity line of credit, or other financing options.
We can look at the age of each kitchen remodel and target homeowners who have not had a kitchen remodel in the last 10 years. These households are most likely to be in the market for new kitchen appliances.
Shovels uses building permit data, which provides deterministic information on home improvement activity. This data shows what work homeowners have done, when it was completed, and what type of project it was, allowing for precise audience targeting.
You can create audiences for a wide range of segments, including homeowners in-market for solar panel maintenance, home warranty services, mortgage refinancing, kitchen appliances, furniture and windows, and electric appliance adoption (such as EVs, heat pumps, and battery storage).
Building permits include timing data that shows when projects were completed. Shovels uses this to identify homeowners who are likely in-market right now -- for example, targeting solar panel owners whose installations are aging and may need maintenance, or homeowners who haven't remodeled their kitchen in over 10 years.
Yes. Shovels is designed to help you run ad campaigns by providing building permit-based audience segments. You can target homeowners with ads for products and services that match their recent or upcoming home improvement needs.
Shovels identifies homeowners who have active construction projects, since construction is expensive and financing isn't always arranged upfront. These homeowners are strong prospects for mortgage refinancing, home equity lines of credit, and other financing products.
