Summary
In this episode, Ryan Buckley and Fernando Pizarro discuss the Super Bowl and its impact on marketing and brand exposure. They explore the idea of a PropTech Super Bowl commercial and speculate on potential spokespersons for the industry. The conversation shifts to the importance of go-to-market strategies and the role of marketing in the success of software companies. They also discuss the value of data and marketing referrals, as well as the challenges of product launch and hiring for marketing roles. The episode concludes with their Super Bowl plans.
Takeaways
- The Super Bowl is a significant event for brand exposure and marketing.
- Go-to-market strategies and marketing are crucial for the success of software companies.
- Data and marketing referrals are becoming increasingly valuable.
- The narrative and storytelling in marketing play a vital role in capturing audience attention.
Chapters
00:00 Introduction and Super Bowl
01:09 The Taylor Swift of PropTech
02:42 Success Factors for Software Companies
03:40 Super Bowl and the Importance of Influencers
06:29 PropTech Super Bowl Commercial
07:54 Potential PropTech Super Bowl Ads
09:31 Importance of Go-To-Market Strategy
10:20 Fundraising Update
11:14 The Role of Marketing in Fundraising
13:07 Challenges in Fundraising
14:14 The Importance of Storytelling and Marketing
15:45 The Value of Marketing Referrals
17:13 The Increasing Value of Data
18:45 The Role of Narrative in Marketing
20:20 The Role of Scripted in Storytelling
21:16 Choosing Between Data and Marketing
22:35 The Challenges of Product Launch and Marketing
24:18 Hiring and Challenges in Marketing
26:56 Conclusion and Super Bowl Plans